MDS - Programma

Timing
Starting date: the end of October 2008
Ending date: January 2010
The MDS is a 15 month program

Description
The Master in Strategic Design. Design of the Value Offering, is a Master of 1st Level of Politecnico di Milano, designed by POLI.design, the Politecnico di Milano Consortium and managed in collaboration with MIP, the Politecnico di Milano School of Management.
The Master is completely in English.

The social demand for a new generation of products and services, coherent with current socio cultural transformations and their sustainable development, becomes an opportunity for companies that are able to operate in context of this new design mentality, this unique meeting of design and company strategy: strategic design.
The Master in Strategic Design is addressed to the international contexts and primes experts and consultants to cover a project and managerial role in the product- system innovation process: the integrated body of products, services and communication strategies that business and social actors conceive and develop to obtain a set of specific strategic results.

The course aims to build a specific competence oriented towards qualified professionalism about the themes of strategic design, innovation and design of the product-system through three main skills on behalf of companies (and society): vision, sensitivity to signs of innovation and the ability to formulate solutions. In other words, it is the ability to design products and services, the success of which is the anticipation of what will be, or should be, the norm tomorrow.

Objectives
The Master forms experts and consultants able to carry out design and management activities in the process of innovation of the product system.
Through its innovative didactic mix of theory, design and application, the program is able to generate the conditions that allow its students to look at the current business landscape from a systemic and 360° viewpoint that is necessary for the development of radical innovations in product, services and communication strategies.

05-06-2008
ADMISSION PHASE OPEN The application has to be sent before the 24th of October 2008
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contatti

Per informazioni
Ufficio coordinamento corsi POLI.design – Consorzio del Politecnico di Milano
Via durando 38/a
Tel. +39 02 2399 7208
Fax +39 022399 7217
formazione@polidesign.net
www.polidesign.net

COME RAGGIUNGERCI

The objective is to develop in its participants those skills:
> Develop strategic planning skills: the ability in problem-setting and problem-solving terms: to draft and generate ideas, and to produce and communicate images;
> Develop personal entrepreneurship: to integrate the resources and partners needed to reach a given strategic objective; > Develop the necessary attitude to manage complexity: to integrate resources and actors in an innovative design process and, in turn, to motivate and work with them;
> Develop the competencies to generate corporate vision: to select information, to identify trends, to set up a personal point of view and produce scenarios;
> Acquire the skills to understand complexity: to recognize the “range of possibilities” within which to work and the relevant innovative factors for the development of innovative product-systems;
> Acquire the skills to manage strategic design projects of means of working: to design and manage innovation in the various components of the product system;
> Acquire the tools necessary to communicate strategic design projects: to present ideas and projects through various techniques and medias;
> Develop and improve the skills to catch and innovate the intrinsic and extrinsic characteristics of the cultural identity of a product system.

Professional career opportunities
The placement of students belonging to the past editions of the Master in Strategic Design identified two macro profiles: Specialists of Design and Innovation, who hold positions as Marketing Directors, R&D Managers, Industrial Designers, Product/Service and Brand Developers. Managers of Innovation who got roles such as those of Design Managers, Design Directors, Project Managers, Product Managers, Retail Managers, Brand Managers and Product-System Innovation consultants.

Final assessment
At the end of the Master, participants that will have passed the program and the final exam, will receive the Master Degree in 1st Level Master in Strategic Design, Design of the Value Offering.

Student obligations
Attendance: a maximum of 25% absenteeism is consented.

Student evaluation
During the program, the Master’s Faculty staff, through written examinations and project reviews and presentations held throughout the program, will assess the progress of each student. A final individual exam will also be held, and will consist in the discussion of a Master thesis developed during the project work, and is finalized to ascertain the analytical, theoretical and practical competencies gained throughout the program by each student. These exams and evaluations will be presided by the Faculty of the program.

Download
Application_form_MDS_10.doc
Brochure_MDS_10.pdf