Strategic Design
First-level Specializing Master at the Politecnico di Milano
XVIII Edition
October 24, 2016


Starting date: October 24, 2016.
Ending date: January 2018.

The Specializing Master in Strategic Design. Design of the Value Offering, is a 1st Level Specializing Master of Politecnico di Milano, designed and run by, the Politecnico di Milano Consortium in collaboration with MIP, the Politecnico di Milano Graduate School of Business.
The Master is completely in English.
Strategic Design is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non profit organizations, etc.) generate and develop to to create value. It is often claimed that technological innovation, cultural and economical globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models. It calls for the ability to design products and services whose success today anticipates what will be, or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.
The educational objective of the Master is to build a specific competence and qualified professionalism in strategic design issues and in the innovation and design of the product system.
Its particular purpose is to train professionals in the integration of product, service and communication components.
It will do so by developing specialized skills directed towards enhancing those qualities (real and perceived) of the overall process that will determine the cultural identity, the sensory aspects and the sustainability of the designed solutions.
The Master program offers an on field training experience, where research and innovation focus on real cases and contexts. It is orientated towards a high degree of professional competence, since it aims to provide conceptual and practical tools applicable in the social and economic reality of the world today.
The Master program seeks to:
  • develop strategic planning skills in terms of problem-setting and problem-solving;
  • develop personal entrepreneurship aptitude;
  • develop complexity management skills;
  • develop competencies to generate corporate visions;
  • acquire management skills for strategic design projects;
  • acquire the necessary tools to communicate strategic design projects.
Employment prospects
The Master in Strategic Design is aimed at young graduates that experienced a first job who wish to start or redirect their professional careers at the frontier between design, management and innovation. It is specifically oriented to young designers who wish to learn and appraise innovation management and business administration skills, and young professionals and managers interested in understanding the culture and work practices of how design determines business strategies.
Graduates from previous editions of the Master in Strategic Design have found employment in two main areas: as specialists in Marketing and Innovation (marketing directors, R&D managers, industrial designers, product/service and brand developers) and in Innovation Design Management (as design managers, design directors, project managers, product managers, retail managers, brand managers and Product Service System innovation consultants). Moreover different students launched their own design based new ventures.
Final assessment
At the end of the Master, participants that will have passed the program and the final exam, will receive the Degree in 1st Level Specializing Master in Strategic Design, Design of the Value Offering. 
Following graduation, after notifying as stipulated by the Order of Territorial belonging and the subsequent feedback from the same, the participant will get a number of CFP equal to those established by Regulations, listed below as information purposes:
  • 30 CFP per year (CNI)
  • 15 CFP per year (CNAPPC)
Student obligations
Attendance: a maximum of 25% absenteeism is consented.
Student evaluation
During the program, the Master’s Faculty staff, through written examinations and project reviews and presentations held throughout the program, will assess the progress of each student. A final individual exam will also be held, and will consist in the discussion of a Master thesis developed during the project work, and is finalized to ascertain the analytical, theoretical and practical competencies gained throughout the program by each student. These exams and evaluations will be presided by the Faculty of the program.
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