Starting date: October 2013.
Ending date: October 2014.
The Master in Strategic Design. Design of the Value Offering, is a Master of 1st Level of Politecnico di Milano, designed by POLI.design, the Politecnico di Milano Consortium and managed in collaboration with MIP, the Politecnico di Milano School of Management.
The Master is completely in English.
The social demand for a new generation of products and services, coherent with current socio cultural transformations and their sustainable development, becomes an opportunity for companies that are able to operate in context of this new design mentality, this unique meeting of design and company strategy: strategic design.
The Master in Strategic Design is addressed to the international contexts and primes experts and consultants to cover a project and managerial role in the product- system innovation process: the integrated body of products, services and communication strategies that business and social actors conceive and develop to obtain a set of specific strategic results.
The course aims to build a specific competence oriented towards qualified professionalism about the themes of strategic design, innovation and design of the product-system through three main skills on behalf of companies (and society): vision, sensitivity to signs of innovation and the ability to formulate solutions. In other words, it is the ability to design products and services, the success of which is the anticipation of what will be, or should be, the norm tomorrow.
The Master forms experts and consultants able to carry out design and management activities in the process of innovation of the product system.
Through its innovative didactic mix of theory, design and application, the program is able to generate the conditions that allow its students to look at the current business landscape from a systemic and 360° viewpoint that is necessary for the development of radical innovations in product, services and communication strategies.
The objective is to develop in its participants those skills:
- Develop strategic planning skills
- Develop personal entrepreneurship
- Develop the necessary attitude to manage complexity
- Develop the competencies to generate corporate vision
- Acquire the skills to understand complexity
- Acquire management skills for strategic design projects
- Acquire the tools necessary to communicate strategic design projects
Professional career opportunities
The placement of students belonging to the past editions of the Master in Strategic Design identified two macro profiles: Specialists of Design and Innovation, who hold positions as Marketing Directors, R&D Managers, Industrial Designers, Product/Service and Brand Developers. Managers of Innovation who got roles such as those of Design Managers, Design Directors, Project Managers, Product Managers, Retail Managers, Brand Managers and Product-System Innovation consultants.
At the end of the Master, participants that will have passed the program and the final exam, will receive the Master Degree in 1st Level Master in Strategic Design, Design of the Value Offering.
Attendance: a maximum of 25% absenteeism is consented.
During the program, the Master’s Faculty staff, through written examinations and project reviews and presentations held throughout the program, will assess the progress of each student. A final individual exam will also be held, and will consist in the discussion of a Master thesis developed during the project work, and is finalized to ascertain the analytical, theoretical and practical competencies gained throughout the program by each student. These exams and evaluations will be presided by the Faculty of the program.