TimingStarting date: October 2011
Ending date: October 2012
Description
The Master in Strategic Design. Design of the Value Offering, is a Master of 1st Level of Politecnico di Milano, designed by POLI.design, the Politecnico di Milano Consortium and managed in collaboration with MIP, the Politecnico di Milano School of Management.
The Master is completely in English.
The social demand for a new generation of products and services, coherent with current socio cultural transformations and their sustainable development, becomes an opportunity for companies that are able to operate in context of this new design mentality, this unique meeting of design and company strategy: strategic design.
The Master in Strategic Design is addressed to the international contexts and primes experts and consultants to cover a project and managerial role in the product- system innovation process: the integrated body of products, services and communication strategies that business and social actors conceive and develop to obtain a set of specific strategic results.
The course aims to build a specific competence oriented towards qualified professionalism about the themes of strategic design, innovation and design of the product-system through three main skills on behalf of companies (and society): vision, sensitivity to signs of innovation and the ability to formulate solutions. In other words, it is the ability to design products and services, the success of which is the anticipation of what will be, or should be, the norm tomorrow.
Objectives
The Master forms experts and consultants able to carry out design and management activities in the process of innovation of the product system.
Through its innovative didactic mix of theory, design and application, the program is able to generate the conditions that allow its students to look at the current business landscape from a systemic and 360° viewpoint that is necessary for the development of radical innovations in product, services and communication strategies.
