DFF STORIES - From bread to beer

From bread to beer, from design to entrepreneurship, from a Product Service System concept to a scalable business model, from one prototype to three different beers, Ibrida leveraged on the service design mindset and methodology.

Join us as we take you through the process of designing Ibrida, a neighborhood bread beer.
The talk will be a conversation between:

• Anna Meroni, CO-Director Specializing Master in Design For Food – Full professor at the School of Design at Politecnico di Milano,
• Akanksha Gupta, Elisa Pirola, Francesca De Berardinis, Simone Piuri, co-founders of Ibrida and Alumni of Politecnico di Milano.

DDF STORIES are conversations organized by the Master in DESIGN FOR FOOD with the protagonists of the world of design for food.