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A Designer A Day

Second edition 2013


1) Project | “Evolution of plant shapes Stage 1 and Stage 2”_porcelain lamps.

Product Description

These low-energy lamps (floor or ceiling) create a bright and warm atmosphere, inspired by the transformation of shapes in the natural world. Supported by 3D computer-aided design software, the lamps are produced in cast porcelain using characteristic artisan techniques to produce limited editions.
Product’s technical file
Materials: Bone-china, electrical elements
Firing temperature: 1260 °C
Production technique: Clay is modeled according to the 3D design, with the aid of metal profiles; preparation of the plaster model and casting molds; casting (technique used to create the final porcelain product, thanks to the porous capacity of liquid mix in plaster which creates a layer on the mold surface); polishing.
Sizes: Stage 1:20×20 cm Stage 2:25×35 cm
Designer: Simone Guida (born 09/04/1988)_A specialist in ceramic art and a sculpture graduate from the Turin Academy of Fine Arts, he designs and creates interior design ornaments and everyday items in grès and china, inspired by the soft contours of the natural world. Interested in the world of manual work from an early age, he is fascinated by how material is molded by knowledge and the skilled work of hands. This passion, embodied in his work with ceramics, emerged during summer visits to the workshops of Grottaglie (TA), home of his paternal grandparents.

2) Project | “Walter”_ready-to-assemble chair

Product description
A microcosm to rest on, an essential part of your life. Simple but strong design for this chair, suitable for the living room or dining room, for the office or bar. It is both practical (with its removable seats) and timelessly stylish. It comprises four easy-to-assemble parts – two ‘C’ shaped sections for the legs (produced with comb joints for a more solid structure) and two flat parts (seat and back). The surfaces are treated with linseed oil to protect the material and ensure a natural appearance.
Product’s technical file
Materials: oak and oak veneer plywood
Sizes: assembled chair 52x70x50 cm, packaged item 66x58x19 cm
Contents of pack:
• 2 ‘C’ shaped sections for legs
• Seat
• Back panel
• 6 assembly screws
• 1 Allen key
Designer: Filippo Franchi (born 10/03/1989). From childhood, Filippo’s passion for design and creativity was clear, leading him to experiment with various artistic fields and teach himself different techniques as he formed his own personal style.
His studies have been design-focused – recently he began to produce his first items, as he aims to bring together design, communication and art.

3) Project | “Eco-weaving”_handwoven tapestry


Product description
Woven by hand on an antique loom with healds and pedals for scrupulous conformity to sustainable living, these tapestries are a perfect example of eco-friendly items. The basic idea is a return to the values of traditional local wools, of native materials in a contemporary setting that combines artisan planning, design and production.
Product’s technical file
Materials: Amiatina and Sardinian wool
Production technique: Hand-woven on a horizontal loom with six healds and pedals. Some knots have been added.
Dyes used: plant-based dyes
Sizes: 68 x120 cm
Designer: Laura Rovida (born 20/06/1979). Her passion for hand-weaving began more than ten years ago, leading her from an apprenticeship in a traditional workshop in Tuscany to a “Textile Design” course at the University of Bradford (UK). In 2010, she decided to open her own studio, Rovida Design, where she could unite her design training with her love of artistic artisan work. Here she presents the antique art of hand-weaving in a contemporary reinterpretation which is both modern and eco-friendly.

4) Project |“Gr Egg”_yolk separator

Product description
If you’re one of those people who find it nigh impossible to separate egg yolks and whites, Gr_Egg may well be your new best friend. Break the egg on the ridge, pour the whole thing into the ceramic yolk separator, and voila! Here is your egg white on the other side. Thanks to the design shape, the separated yolk stays well away from the white, ready to be poured through the specially-designed spout. Easy-peasy, super-clean, super-clever!
Product’s technical file
Materials: White bone-china
Colour: gold and silver decal
Production: Molds for die-casting, firing, hand-applied decoration
Size: height 9cm, diameter 7cm (approx.)
Designer: Francesca Romei (born 27/04/1983). After completing an undergraduate degree in Industrial Design at the Seconda Universita degli Studi in Naples, she moved to Milan to complete her studies at the Polytechnic Design Faculty. Then in 2008 she was off to London for an intense work experience as a model maker in various architecture and design studios. The exploration of many materials and production technologies led her to a design methodology focused on the combination of Digital and Industrial Design elements, supported by the manual and artisan skills acquired earlier.
After a steady apprenticeship in workshops and laboratories, in 2010 she began to produce ceramic works, a particular collection of table items, reflecting feelings, style and culture. These unique pieces are inspired by items of the past but presented in a modern interpretation.

5) Project | “ITER_Indoor TERrace ”_modular food sprouter


Product description
“ITER Indoor TERrace” modular food sprouter. A sprouter for modular food production, with moveable shelves to create a green wall. The sprouts receive equally-distributed watering by means of a connected system and retain moisture via a layer of marble granules in the bottom of the containers. The name ITER (from the Latin “way”) derives from the journey that the water makes between the various sections.
Product’s technical file
Materials: Wood, steel, polymers, cork
Size: 100cm x 100cm x 22cm
Designer: P.Uno (Alberto Bellamoli, Maria Elena Bompani, Guglielmo Brambilla, Matteo Casarin, Umberto Chiuini Garcia Paredes). These five friends met at the Polytechnic of Milan, where they were attending the third year of Industrial Product Design. For some time now they have worked together on design and communication projects both inside and outside the university, each bringing his/her own personal skills. Sharing a common interest for design research and experimentation (both theory and practical), each member of the group stimulates the others, thanks to their different attitudes and abilities.


6) Project | “MINO”_garden gnome in pressed compost

Product description
Born in Germany in the 17th century, garden gnomes were exported to England by an English gentleman who wanted to decorate his garden. Nowadays, they’re valued as kitsch items, often a little sad despite their bright colours, as they are forced to live out their lives as ornaments in artificial domestic environments.
The Mino gnome on the other hand inhabits a living garden, nourishing the grass around him – then, when the season ends, he starts to disappear without trace. Made of pressed compost and 100% biodegradable, he is a powerful natural fertilizer and can also be personalized with drawings, colours or accessories. The compost is made up of common organic waste from which the bio-gas (and thus bad smell) has been removed – it’s similar to humus, the fertile section of soil which is rich in nutritious elements. Mino is an aesthetic form of compost storage, a valuable substance which unfortunately is generally just put on heaps or in boring bins. By transforming compost into a “cute” item, its use in domestic households is encouraged – in gardens, lawns and allotments. The Mino gnome introduces organic compost as a material to be molded in varying sizes and shapes – it could even be planted with seeds or inoculated with fungus spores for an even more “alive” and practical item.
Product’s technical file
Materials: pressed compost
Size: 17 x 20 x 37 cm (approx.)
Weight: about 1 kg
Designer: Giovanni Tomasini (born 22/03/1985). This design graduate from the Academy of Fine Art LABA in Brescia was included in the Young Talented Italians of the World YOUNG BLOOD 10 List in June 2011. After a two-year experience with Machinalmpresa, in September 2012 he became a co-founder of Studio 7B, a new design/fashion/communication entity located in the CSMT complex (Brescia’s technical centre for research and development)


7) Project | “Appendino” _clothes hangers and shoe racks

Product description
Minimal clothes racks – consisting of a simple framework, a pole and a surface, but able to hold both clothes and shoes. Simple and light, this closes up for minimum space usage.
Product’s technical file
Materials: Frame, poles and wooden flat surface (fir)
Size: 74 x 8 x 144 cm
Designer: Francesca Braga Rosa & Ivano Vianello (IVDESIGN.IT). Both graduates of the University of Architecture in Venice (IUAV), this duo founded the Studio Associato Vianello Braga Rosa Architetti in Vicenza (2010). The studio works with interior design, landscaping and design in historic and contemporary styles. In 2007, IVDESIGN.IT was set up, the brand which the studio uses to design and produce furnishing collections in collaboration with Waip, a young artisan carpentry business. In 2008, they created the About Design Vicenza project, which soon became a national contest, and then followed this up in 2009 when they organized the first Vicenza Design Week.
Since 2010 they have designed for important furniture companies (including Rapsel, Antonio Lupi, Gruppo Sintesi) whilst taking part in many significant industry events

8) Project | “Minimal Christ”_ crucifix + “Schiscia”_orange juicer/pestle + “Bunura”_wall clock + “Schische”_bedroom mirror

Product description
Buscai’s first collection is made up of small household items, featuring minimalist design and a strong communicative/emotive impact as well as highly practical value. All the items are made with natural materials, produced and developed by hand in true artisan style – from the choice of materials most suitable for the shape and use of the product to the actual creation of the item.
“Minimal Christ” _ crucifix
A religious symbol in a modern style, contemporary, minimalist. The spirit is the essence of religion – “Minimal Christ” is the essence of a spiritual icon.
Material: ash tree wood
Size: height 19.5 cm / width 12 cm / depth 3cm
Production technique: lathe
“Schiscia” _ orange juicer
The result of a wish for simple kitchen items, precise in design detail, modern yet timeless, in a material (wood) that can transmit both feeling and… history
Material: ash wood
Size: height 19.5cm / width 15cm
Production technique: lathe
“Bunura” _ wall clock
Minimalist wall clock , simply cut from a single piece of wood. The face is surrounded by a naturally-treated leather (or felt) band that means it can be hung on the wall with the retractable bolt.
Material: high density MDF, oak veneer
Size: diameter 30cm / depth 3cm
Production technique: woodwork veneering
“Schische” _ bedroom mirror
Bedroom mirror, designed for easy handling for a better view of the face, for close-up application of make-up…
Material: ash wood
Size: height 52cm / width 16.5cm
Production technique: lathe
Designer: Buscai (in Brianzolo dialect, it means “woodshaving”) is a team of Brianza artisans specialised in woodwork, all with the fervent creativity of young Italian designers. Their objective is to recover both “artisan know-how” in woodwork (Brianza’s local and historic trade) and re-construct a direct relationship, personal and friendly, between artisans and designers, thus promoting Italian design and laying a solid base for the Italian manufacturing tradition
In this period of economic depression and limited business investment, Buscai want to emphasise that creativity and industriousness are still around – with this collection of small household items, they want to show that the only true way to pull out of the financial “impasse” is with passion and a desire for creativity. By rediscovering tradition, transforming it and updating it for modern tastes.


9) Project | “Urban Survival Kit”_food dehydrator and smoker

Product Description
“Urban Survival Kit” is the first experimental step towards alternative methods for food conservation, cooking and re-use. The kit comprises two tools – a dehydrator and a smoker. Eolo (the dehydrator) uses a natural drying process via wind/solar power and silica gel. Its characteristic shape was designed specifically to promote transpiration, positioning and protection from insects or other animals. The Eolo ring rigid base can be used to hang or place it in the optimum position for sunlight or heat from other sources in the house. Efesto (the smoker) ensures a prolonged life expectancy for food. With this treatment, food takes on a delicious smoky scent and a wonderful colour. The item is made of two elements – the first (the base) provides controlled combustion, whilst the second (placed on top of the base) provides a surface for the food to be laid out for smoking. The lid has a small cone that also functions as an airhole for smoke circulation.
It is made of ceramic and wood, ideal materials for a natural lifestyle.
The project firmly supports today’s essential values – sustainability (through the use of natural long-lasting materials) along with simple forms and practicality. The item offers domestic warmth and careful attention to detail as opposed to impractical moral highbrow preaching.
Product’s technical description
Size: food smoker 34×24 cm, food dehydrator 30×50 cm
Designer: Design Sottoscala is a team of three young designers – Francesco Marini, Alessandro Nedrotti and Marta Zanotti. The collaborative effort began when they discovered a shared affinity for experimental design at university. Together they merge different skills and interests that complement each other and create an overall design process that is complete in every way. Sottoscala explores design as a broker between cultural traditions and new forms of global communication in a cosmopolitan dynamic reality. From dialogue and sharing of different knowledge (that they acquired during various experiences abroad), the group has acquired a critical approach towards sustainability and the importance of items as social links.
Design Sottoscala continues to experiment in its work on details and materials, with the goal of completing projects that are neither impersonal nor ultra hi-tech – the product speaks for itself.

10) Project | “ProntoIntervento” (Emergency Repair Service)_repair service for damaged/broken item

Product Description
Pronto Intervento aims to repair and restore objects believed to be broken and ready to throw out. The project sets out to transmit a new message of awareness between item users, teaching them that often the value of an object is in its history, not just in its appearance. Pronto Intervento comprises a network of various skilled experts, in a type of group plan where each member plays an essential role which contributes to the overall project. The request passes from the user to the designer and the artisan know-how of the repairers and makers, before returning to the user in the form of a personal kit made specially for the object to be repaired.
Product Description
“Seggia” _ the repair was carried out by replacing the seat with an orange PMMA shelf attached to the structure with a blue cotton cord.
Material: PMMA, wood and cotton cord
Production technique: laser cutting
“Cucciola” _ an old 50s furniture that contained a Singer sawing machine. After removing the sewing machine, the plan was changed upon a shelf below which has been inserted a light that turned him into a plan drawing back-lit.
Material: PMMA, wood
Production technique: plasma cutting
“Dina & Tina”_A couple of new lamps salvaged from two old bedside lamps. The iron base was screwed to an iron disk.
Material: Tubular steel and cotton
Production technique: plasma cutting
“Nuda” _A chair with transparent seat and back. Thanks to this prevalent transparency feature, the beauty and simplicity of the iron frame is highlighted. The seat and back are laser-cut, then placed on a special 3D hook designed to increase the base surface and reduce friction or possible cracks in material.
Material: PMMA, tubular steel and ABS
Production technique: Laser cutting and 3D printing
Designer: Pronto Intervento  was founded by Francesco Pace, a graduate in Industrial Design and co-founder of the audio-visual team Samples Lab,  in collaboration with Francesco  Forcellini, graduate in Industrial Design from the Polytechnic of Milan currently working in product design, and Fabio Mennella, MSc in Industrial Design from Domus Academy and founder of Antietico. The team are in constant contact with companies, designers, architects, videomakers, graphic artists, communication experts and artists.

Project | ” Moments” _ Olive oil candle cloc

Product Description
” Moments” _ Olive oil candle clock
Glass, oil and cardboard are the three elements that make up Moments, a Sanserif Creatius candle. Inspired by ancient oil lamps, it is produced in recycled glass, runs on extra-virgin olive oil, and comes complete with a floating wick. In addition to creating a special warm atmosphere, it is also a clock: the 12-inch wick allows up to 10 hours of eco-friendly lighting. In fact, the tube has carved notches at 60-minute intervals which allow you to keep track of time. Moments is a collection of oil clocks made in collaboration with Sara Sorribes, a well-known glass artisan. This clock has been developed to renew the consumer’s relationship with the object, providing new sensations and enhanced value.
Designer: The team comprises designer Ana Yago Pallás and journalist José Antonio Giménez, founders of After and Colectivo diPatata. They have curated exhibitions and organised lectures on design, communication and art at the IVAM and MuVIM museums, Palacio de Echeveste, CEU
business school, the Arts and Crafts Center in the Valencian Community and several galleries in Valencia. They have published articles and works in many design, communication and fashion magazines, including Casa Woman, Arte y Diseño, Disey Magazine, El Sector, La Milk and El
Publicista, as well as in daily newspapers like Hoja de la Tarde, Las Provincias and Levante-EMV. In 2009 and 2011, they edited two books -Articulado and Hiatus – a compilation of essays and opinion articles by leading international designers like Milton Glaser, Karim Rashid, Erwan Bouroullec, Jasper Morrison, André Ricard or Almerto Corazón.. They have also co-directed a large number of studies and research on graphic and corporate design and their work has been recognised and awarded in a number of competitions both in Spain and abroad.

Further information at: and

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Venanzio Arquilla
Barbara Parini

Graphic Design

Press Office
Susanna Tagliento
Media Relation Account

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T. +39 02 2399 7242



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