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DIA Design Intelligence Award

The international academic award for design and innovation in China

30 June 2023
Announcement and registration procedures

Established in 2015, the Design Intelligence Award (DIA) is an international academic award for design and innovation in China. It is a platform for the evaluation, promotion and cooperation of contemporary innovative design, and an innovative accelerator that turns ideas into wealth for future development. DIA returns to the origin of design with human intelligence, advocates the core value of “Intelligence of Humanity, Wisdomof Life, Fusion of Tech & Art, Brain of Industry”, and plays the role of bringing world-wide creativity to an intelligent future.

This year DIA focuses on the theme of “Design Evolution“. The evolutionary history of design is a history of human life, and design exists in continuous evolution. The evolution of design is the evolution of practice in appearance, but the qualitative change in practice is the evolution of values and design thinking system.

Design is constantly evolving in the interweaving of technology and concept; from hand-made in the handicraft age to industrial manufacturing in the industrial age, to manufacturing in the information age and intelligent manufacturing in the AI age, the way of design creation is constantly evolving. Design is evolving from meeting basic needs to creating new demands, from independent existence to integrated community. DIA hopes to take the past seven years as a window, and as we move towards the eighth year, it will link global designers to explore “design evolution”, and touch the new patternsof design ontology evolution together in the era of rapid social changes and the world of continuous evolution.

Awards Setting

The Awards are granted to the winners in both the Product Group and Concept Group.

Product Group

  • Gold Award | 2 awards, RMB 1,000,000/award
  • Silver Award | 8 awards, RMB 200,000/award
  • Bronze Award | 10 awards, RMB 100,00/award

Concept Group

  • Future Talents Award | 2 awards, RMB 80,000/award
  • Young Talents Award | 8 awards, RMB 30,000/award

In addition, the Honorable Mention Award will be granted to about 300 entries selected from the two groups (the actual number of award winners is subject to the appraisal results).

Participating Entities

Both the Product Group and Concept Group are open to original works fromindividuals, enterprises, universities/colleges and institutions.

Entry Requirement
The Product Group is for design of products that have been commercially available for less than 2 years, or unlaunched products with prototypes or samples provided for the Second Evaluation and the Final Evaluation. It is open to all kinds of design works such as product, software, integrated service, etc.

The Concept Group is for design ideas from all industries and sectors. Cross-border innovations are encouraged and there are no limitations in forms. Entries should represent the future trend, and physical prototype or videos that explain the conceptual ideas indetails are required before the Final Evaluation this year.

The DIA Committee observes the right to adjust the group and category of entries.


DIA adopts the selection mechanism of direct application and expert nomination. Direct applications will be reviewed in the Preliminary Evaluation. Expert nominations, which have been approved by the DIA Committee, will directly enter to the Final Evaluation.

To ensure the impartiality, the experts who nominate the entries shall not serve as the judges of their nominations. The same entry is not allowed to apply in both the Product Group and Concept Group. Participants should register/login via the DIA official website.

Entry Collection Period and Fees
The registration system has been open from March 12, 2023 and will close on June 30, 2023 (24:00, UTC+8). Late submissions cannot be accepted. No application fee is charged. The logistic fee, insurance premium, customs duties andother expenses incurred in sending entries should be borne by applicants.


Please submit your project through following link:
Or using the link:, but remember to insert the invitation code for Italy Area:


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