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Milano Design Week Rethink! Service Design Stories

Designing fair service ecosystems - April 20, 2023 @Spaces Porta Nuova

Milano Design Week | Rethink! Service Design Stories

“Designing fair service ecosystems”

The VII edition of RETHINK! Service Design Stories will address social justice, equity, inclusiveness, redistribution of power and resources, and how Service Design can strengthen and improve these processes.

Thursday, April 20, 2023 | 12:00 p.m. to 1:10 p.m. and 5:30 p.m. to 8:30 p.m.
Archistar Room | Spaces Porta Nuova | Bastioni di Porta Nuova 21

Participation is free, subject to availability.

Are you interested in creating fair and just outcomes for people and the planet? The next edition of Rethink! Service Design Stories, first Italian festival dedicated to Service Design and Innovation, founded and promoted by – Politecnico di Milano will explore the principles of equity, justice, and participation and consider how to integrate them into service design processes and outcomes.

On April 20, Rethink! will host Wesley Taylor, from Virginia Commonwealth University in Detroit and Member of the Steering Committee of the Design Justice Network with the keynote: “Designing just transformations”. Wesley will share his unique perspective on social justice issues, drawing inspiration from systems thinking, 1990s underground hip-hop, punk aesthetics, and science fiction. Reflections will focus on how designers can take responsibility for the impact of their work on ecosystems and work towards a more sustainable and just future.

During the morning session, Rethink! will bring together planners and representatives of the third sector together with public administration, to promote a dialogue around the theme: “Third sector in transition. Design capacities and new synergies for inclusion and social cohesion”. The discussion will lead participants to identify connections and opportunities to promote new relationships, processes, and solutions to foster this transition.


MORNING SESSION  – 12:00 p.m. – 1:10 p.m.
The morning session will be in ITALIAN

12:00 p.m. – 12:10 p.m.

12:10 p.m. – 12:50 p.m.
Third Sector in transition: design capabilities and new synergies for social inclusion and cohesion.

Daniela Sangiorgi, Associate Professor and Head of the Product Service System Design Master Degree of Politecnico di Milano
Beatrice Villari, Associate Professor of Politecnico di Milano

Rossella Sacco, Spokeswoman of Forum Terzo Settore di Milano
Angelo Stanghellini, Director of the Rights and Inclusion Area – Welfare and Health Department, Comune di Milano
Cristina Favini, Logotel with Fondazione Don Gino Rigoldi 
Elena Giunta, Studio Shift with Guia Gilardoni, Fondazione ISMU
Stefano Maffei, Rector’s Delegate for Social Innovation, Politecnico di Milano
Elena Silvestrini, Design Justice Network Steering Committee Member

12:50 p.m. – 1:10 p.m.
Forum: How to reinforce collaborations between the third sector and service design?



AFTERNOON – 6:00 p.m. – 8:30 p.m.
Introduction by Raffaela Scognamiglio, – Politecnico di Milano
The afternoon session will be in ENGLISH

5:20 p.m. – 5:50 p.m.
Accreditation and admissions, subject to availability

6:00 p.m. – 6:10 p.m. 
Renew the social role of design institutions
Curated by Cabirio Cautela, CEO of – Politecnico di Milano

6:10 p.m. – 7:00 p.m. 
Designing just transformations
With Wesley Taylor, Associate Professor at Virginia Commonwealth University and Design Justice Network Steering Committee Member

7:00 p.m. – 7:15 p.m. 
Open discussion
Commented by Stefano Maffei, Politecnico di Milano

7:15 p.m. – 8:30 p.m. 
Networking event and aperitivo

More info on:

Wesley Taylor is a print maker, graphic designer, musician, animator, educator, mentor, and curator. He roots his practice in performance and social justice. Wesley’s individual practice is inextricably linked to his collective practice that includes many collectives : Complex Movements, Talking Dolls Detroit, Design Justice Network, and Big Models. His work is inspired by elder knowledge, complex science, 90s underground hip hop, punk aesthetics, and science fiction. He creates work in partnership with social justice movements. He is currently an associate professor at Virginia Commonwealth University in the Department of Graphic Design and the Art Foundation Program.

Rethink! Service Design Stories is the first Italian festival dedicated to Service Design and Innovation, aimed at building a public arena where experts, businesses and public institutions can meet to discuss and develop new ideas and networks.

The festival, born in 2017, was founded and promoted by – Politecnico di Milano and its Service Innovation Academy.

With the support of the Department of Design of Politecnico di Milano and the Master’s Degree in Product Service System Design (PSSD) of Politecnico di Milano.

Media Partner: Brera Design District and Studiolabo.
Technical Partner: Spaces.

More info on



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