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Service Design Stories

From 14 to 16 april 2021

Rethink! Service Design Stories is the first Italian festival dedicated to service design and innovation. Its aim is to create a public arena where experts, enterprises and public institutions can meet, discuss and build new ideas and networks. The festival, started in 2017 and now at its V edition, is designed and promoted by – Politecnico di Milano.

Talkin’ Bout A Revolution is the title of an experimental edition presented exclusively on Clubhouse. We will talk about the New European Bauhaus, Circular Economy and Circular Cities. We will continue to tackle the theme of After-COVID services, reflecting on the new scenarios for a sustainable, accessible, inclusive and possible urban transition. The conversations will be held in Italian.


The program


WEDNESDAY, APRIL 14, 18:00 – 19:00 CEST
New European Bauhaus. How a new idea of creative Europe is born


  • Marco Sammicheli, Design Curator, Triennale di Milano
  • Clementina Rizzi, Head of Communication, Palazzo Grassi
  • Stefano Maffei, Full Professor, Politecnico di Milano
  • Lorenzo Imbesi, Sapienza Design Research Director

THURSDAY, APRIL 15, 12:00 – 13:30 CEST
Circularity during Recovery Fund times


  • Piero Pelizzaro, Chief Resilience Officer, Comune di Milano
  • Marco Pietrosante, Designer, Commissione di selezione ADI Design Index
  • Alkid Ramabanaj, Senior Manager, Bain & Company
FRIDAY, APRIL 16, 18:00 – 19:30 CEST
Imagining the After-COVID. New transition scenarios and sustainable, inclusive, possible service models


  • Davide Agazzi, Project Manager, Brindisi Smart Lab
  • Matteo Brambilla, Project Manager, cheFare
  • Rossana Torri, Project Manager, Direzione Economia Urbana e Lavoro of Comune di Milano
  • Ivana Pais, Associate Professor, Università Cattolica del Sacro Cuore






Supported by




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