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UX Talk #31 - Product Design Today

Labels, labels, labels: who are Product Designers today and what differentiates them from UX/ UI Designers? Let’s discuss it… with them!

Friday 17th February, 6 pm @ YoRoom Coworking

Since the rise of the Industrial Revolution, the discipline of Product Design was historically considered as focused on physical products. Nowadays product designers face new challenges and touchpoints, mostly focusing on the digital environment.

It’s not only about having UX/UI skills, but also acquiring awareness about economical/environmental sustainability issues and managing the whole pipeline: from the definition of the Unique Value Proposition to the delivery of a valuable product where the role of the designer is never done, in a perspective of perpetual improvement. We will discuss the everyday life of a modern Product Designer with professionals working for worldwide design studios.

Letizia Bollini Professoressa Associata in Communication/Interaction/Transmedia Design @ Libera Università di Bolzano

Daniele Bucci Product Designer @ Accenture Song
Stefano De Rosa Product Designer @ Meta Lab

For those who cannot attend in presence: a transcription of the talk as well as the full video of the event will be available on Experience Design Academy’s Medium:



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