EARLY BIRD 10% to enroll in our Specializing Masters starting in autumn 2021 and spring 2022
  • Cultural Heritage
Master / XIV edition

Progettare Cultura


Specializing Master offered jointly with the Università Cattolica del Sacro Cuore.

7.500,00 €
16 Nov. 2020 - 30 Nov. 2021
  • Italian
Available seats
In partnership with
  • Università Cattolica del Sacro Cuore


Planning Culture, Progettare Cultura in Italian, trains professionals whose expertise will enable them to plan cultural events, such as exhibitions, installations, and public art projects, with a special eye to the visual arts, multimedia, and their relationship to the geographic area.  Every cultural project is a complex system involving a series of players who take part in staging it: from the curator to the project manager, from the designer to those who take care of communication, fundraising and sponsorship, as well as the organizations hosting the project.  Interaction and discussion among the various professionals who work together, each starting from a particular set of skills and  point of view, help lend meaning and form to the cultural project.

The Planning Culture Specializing Master extends the experience of the Master Eventi D’Arte, an initiative of the Università Cattolica Facoltà di Lettere e Filosofia, under the aegis of its Alta Scuola in Media, Comunicazione e Spettacolo, organized jointly with, Politecnico di Milano.



Marina Parente Scientific Director Politecnico di Milano
Elena Di Raddo Scientific Director Università Cattolica del Sacro Cuore
Federica Olivares Didactic Director Università Cattolica del Sacro Cuore


via Don Giovanni Verità, 25 - Milano


The class schedule covers five days a week at the Milan campus of the Università Cattolica del Sacro Cuore, Monday through Friday afternoons. Attendance is required for a minimum of 75% of classroom instruction hours.

Training objectives

One of the Specializing Master main goals is to teach how to plan and choreograph the moves needed to build a coordinated cultural event that can use today’s language to explain complex disciplines and values, reaching out to a broad audience.  In order for that to occur, the project requires both a solid grounding in the humanities to frame it in its historical and conceptual itinerary, which is the province of the faculty from the Università Cattolica Facoltà di Lettere e Filosofia (School of Literature and Philosophy), and the design input that gives sensory shape to the audience’s experience of the installation, which is brought by the faculty from the Politecnico di Milano Design School.
Training is based on continuous dialogue with industry professionals and on constant practice to transmit the skills needed to build a cultural project. During the Master methods and tools for the design and project management intertwine, to provide updated models of creation and management of cultural interventions.
The curriculum is made up of 432 classroom hours (including 336 course hours, 96 hours of seminar and project work, i.e. supervised design tasks), 400 hours of fieldwork internship, and 668 hours of independent study and preparation for the final design project, in which an actual client submits a professional brief to the students.  These learning modules allow Master’s students to gain a deeper understanding of the theory and practice of designing, managing, and publicizing art and culture events by recreating the very dynamics of real-world project work.

Didactic Plan

The Specializing Master is made up of 1500 training hours overall: 432 in classes, seminars, and workshops or meetings with professionals, 400 in fieldwork internship, and 668 of supervised hands-on work, simulations, independent study, and preparation of midterm and final project work.

Didactic Modules

Learning Modules (30 credits total)
Taught by ALMED – Università Cattolica:

Conceiving of Cultural Projects
Contemporary Art and Visual Culture
Cultural businesses and access to finance
Taught by – Politecnico di Milano:

Design and design thinking
Design for Local Development
Communication, new media and digital technologies
Seminars (10 credits total)

Art interventions and processes of urban transformation
Cultural tourism and identity of places
Entrepreneurship and cultural innovation
Budget and sustainability
Fundraising and sponsorship
Elements of Contemporary Aesthetics
Media Theory
Visual culture
Legislation of Cultural Heritage
Exhibition design
Visual design
Media relations
Team building
Open Lectures
Project work (8 credits total)

Project work – Midterm
Project work – Final Exam
At the end of the path there is a period of curricular internship of three months, to include the student in the real context of policy design, management and communication of cultural projects. The choice of internship for each student will be gauged on the basis of individual training profile and projects underway at enterprises and agencies available to take on interns.

Title Released

Upon completion of all courses in the curriculum and the final examination, students are awarded a Specializing Master Diploma in Planning Culture: Designer of art, culture and Design Projects for Enterprises, Cities, and Communities, issued jointly by Università Cattolica and Politecnico di Milano. The Specializing Master grants 60 CFU, equivalent to 60 ECTS. These credits may later be claimed within the framework of specialist degrees in fields related to the Specializing Master at the Università Cattolica del Sacro Cuore Facoltà di Lettere e Filosofia and the Politecnico di Milano and applied to course requirements in the corresponding scientific and disciplinary subjects.  The boards authorized for the purpose at the respective universities will evaluate such claims on a case-by-case basis.

Employment Opportunities

This Specializing Master provides students the professional qualifications for:

project manager for cultural events held by public or private organizations,
cultural planning manager for territorial development at local government agencies and public institutions,
consultant for public relations strategies based on art events,
independent curator.



The Planning Culture Specializing Master is aimed Italian and foreign college graduates interested in developing specific know-how for conceiving and designing culture and art events.  Such knowledge transfer is assured by continuous rapport with university professors and professional experts from ALMED, Università Cattolica Alta Scuola in Media, Comunicazione e Spettacolo and from, Politecnico di Milano, whose experience of excellence in training for this field is rooted on both accounts in a solid tradition of several years.  Curricular content covers the entire lifecycle of a cultural event, from concept to project management and from logistical organization to marketing and public relations.

Registration fee: € 50 to be paid in the manner specified in the online application. The fee is non-refundable.

The application must be accompanied by:
– certificate of degree with grade and thesis title,
– detailed curriculum vitae with photograph,
– list of publications related to Master’s content,
– receipt for online payment of € 50.00 non refundable application fee.
Applicants are welcome to participate in selection for more than one Specializing Master.  In such case copies of the required documents must be submitted separately for each program. In case of admission to more than one Specializing Master, applicants will be required to choose one for actual enrollment


An initial selection of candidates will be made on the basis of materials submitted with the application. Items evaluated include:

grades upon graduation;
relevance of transcript and thesis;
related publications, if any;
prior accomplishments in the field, if any.
Applications will be judged in order of receipt until all the seats will be provided.
The Selection Committee reserves the right to modify the number of those admitted to the limit of 20% of the maximum number of seats provided.
Students who, according to the preselection, will be admitted to the talks, will be informed by the Secretariat about the date, time and place of the meetings.

Through the admission interview are evaluated:
attitudes and personal skills of the candidate;
titles are submitted whith enrollment;
specific suitability of the applicant to the contents and the teaching program of the Master;
Knowledge of languages, any professional experience or internships in the field and previous studies of the subject are considered privileged requirements.


Students admitted to the Specializing Master are required to promptly confirm their enrollment with the Ufficio Master admissions office as instructed, lest admission be canceled.  Annual tuition fees total € 7.500. 
Exempt from VAT under Article 10 of DPR 633/72.

The cost of enrollment in the Specializing Master entitle to deduct tax of 19% as falling under “university specialization courses”.


Current edition


Marina Parente Scientific Director Politecnico di Milano
Elena Di Raddo Scientific Director Università Cattolica del Sacro Cuore
Federica Olivares Didactic Director Università Cattolica del Sacro Cuore