Service Design
The first Specializing Master in Service Design at the Politecnico di Milano
VI Edizione
Ottobre 2018

The contemporary society has changed a lot in the last decade, accompanied by a substantial technological empowerment and important societal and economic transformations.
Throughout our daily lives, we increasingly get in touch with a huge variety of services provided to different users and contexts, which involve different types of innovation in many fields: mobility, health, finance, insurance, tourism, hospitality, and education, just to mention few. These experiences and performances need to be designed to create value for citizens, firms, not for profit organisations, public administrations as well as governments.
The Specializing Master in Service Design was especially created in response to the growing demand for professionals specifically able to handle the complexity of designing a service. To achieve this purpose, the Specializing Master programme integrates general theory with methodology and hands-on experience aimed at the creation of systemic, complex solutions that blend material and immaterial components.
Start date: October, 2018
Classes: from October 2018 to April 2019
Internship: from April to September 2019
End date: October 2019
Through, the Politecnico di Milano devotes a specialized upper-level training programme to Service Design.
The Master in Service Design is an international training programme – taught entirely in English – focused on a user-centred approach, and the development of service ideas from contextual research to prototyping.
The overall idea behind the Master stems from the awareness of the significant changes that have occurred in the development and delivery of services and products by companies and public-sector organizations, and the radical impact that these changes are producing on professional skills and corporate capabilities.
It is thus essential to train professionals who can build and manage new physical and virtual patterns of service experience and interaction.
The complexity of conceiving, developing, and delivering a service requires innovation culture, creative thinking, and cultural exchange.
In order to strengthen the student's abilities, the Master program relies on an educational model that merges the acquisition of broad and multifaceted methodological knowledge and a learning-by-doing approach through:
  • multidisciplinary modules
  • experimental projects with real companies coordinated by international academics and professionals
  • service prototyping 
The Specializing Master in Service Design trains specialists in the design of services for firms and public-sector organizations.
The programme’s overall objectives are to produce experts and consultants with a solid design culture, vision, and the ability to design, manage, and organize the conception and implementation of a service. It also aims to develop innovation and entrepreneurship.
On conclusion of the programme, the participants will be able to:
Devise systemic innovation models for services

Deploy theoretical skills to operate within complex system

Use specific service design tools 

Observe & Analyse user experience to construct a user-centred vision of complex interaction

Manage service conception, design and development

Foster entrepreneurship
Numerous employment opportunities are available to graduates from the Specializing Master in Service Design. Potential roles include:
  • service designer as a specialized consultant at a design agency;
  • service designer as a consultant or employee of public-sector organizations, research centres, enterprises and authorities;
  • service designer as a consultant or employee of private-sector organizations, research centres, companies and organizations;
  • service designer as a freelance or self-employed professional (start-up).

V edition Main Partner:

V edition Premium Partner:

V edition Partner:



Vuoi saperne di più?

Service Design


Il costo complessivo del master è di € 14,000,00 di cui € 500 sono per l’immatricolazione presso il Politecnico di Milano.
Obiettivi Formativi

Gli obiettivi sono la produzione di esperti e consulenti con una solida cultura del design, visione e capacità di progettare, gestire e organizzare la progettazione e l'implementazione di un servizio. Mira anche a sviluppare l'innovazione e l'imprenditorialità.


Il Master universitario inizierà ad Ottobre 2018 e terminerà ad Settembre 2019.


Il Master si svolge a Milano, presso in via Durando 38/a

Vuoi saperne di più? Richiedi informazioni