Communication
EARLY BIRD 10% for enrollment in Specializing Masters starting in autumn 2022 and in 2023
Discover more
Communication
Join DOT, the new digital community!
Discover more
  • Business Design
Master / X edition

Service Design

The training course dedicated to the design of innovative and effective services and experiences in accordance with the transformations of business models.

Price
15.500,00 €
Duration
23 Jan. 2023 - 31 Jan. 2024
Language
  • English
Available seats
30
Reductions
Agevolazioni
ENROLLMENT EARLY BIRD -10%

Course

The Specializing Master delivers an English teaching programme on service design employing a practical and learning-by-doing approach, based on modules that underline the design discipline, and on applied and cutting-edge contents. Students will acquire the fundamental competencies to understand people’s needs and behaviors, interpret changes within contemporary society, and design effective and efficient solutions, processes, and experiences.

The Master is supported by outstanding partners belonging both to the public and the private sector.

The last few years have challenged the world as never before, making us touch with our own hands what we previously had the chance to experience only through sci-fi movies; and disrupting, all of a sudden, our values, our habits, our vision of the future. But such turmoil has also proved that rapid, and sometimes even radical, innovation is possible, for both individuals and organizations. New standards of service are quickly taking over, paying attention to serious global-level problems, with more and more emphasis put on impacts they could generate on the planet in the long term.

In the wake of the acknowledgment received in the last decade, service design is going to be confirmed as the crucial discipline of our times, thanks to an approach that has improved and evolved following the challenges and the needs of the economy and the society. From design thinking to critical design, from a systemic to an ecosystemic perspective, from a human-centered point of view to behavioral transformation, a new service design era is arising, exploring new complexities and embedding into theory and practice further cross-disciplinary contaminations.

Created ten years ago in response to the growing demand for professionals capable of handling the complexity of services, the Specializing Master in Service Design by POLI.design – Politecnico di Milano is maintaining the pace with the evolution of the discipline.

Following the changes that invest in business and the society, the Master program, since its birth, is endowed with the mission of training professionals in the fascinating process of conceiving, developing, and delivering a service, fostering at the same time innovation culture, creative thinking, and cultural exchange.

Faculty

The Specializing Master programme is taught by an outstanding Italian and international faculty, belonging to Italian and foreign universities, but also drawing on the expertise of design professionals and entrepreneurs working in Italy and abroad. It is supervised by an Advisory Board whose members represent Italian and international excellence in service design and innovation.



Master Board

Stefano Maffei Director
Beatrice Villari Co-Director
Raffaela Scognamiglio Coordinator and External Relations
Francesca Foglieni Senior Consultant
Bryan Sabin Tutor

Faculty

Lara Penin Associate Professor of Transdisciplinary Design at Parsons School of Design, The New School
Roberta Tassi Service Designer and Founder at oblo and servicedesigntools
Francesco Leoni Communication Design and PhD Student at Department of Design, Politecnico di Milano
Elisabeth Graf Lead Service Designer at Idean UK
Andrea Fischer Lead Service Designer at Idean UK
Thomas Markussen Associate professor of Social Design at SDU Design, University of Southern Denmark
Giovanni Magni Head of Data Visualization at Accurat
Paolo Lombardi Open Innovation Manager
Francesca Foglieni Service Design Expert - Consultant, Researcher and Lecturer
Rachel Inman Staff UX Design Lead at Google Maps
Belina Raffy Global Co-Creation Consultant
Ezio Manzini International Design Theorist
Daniela Selloni Service Designer, Research Fellow and Adjunct Professor at School of Design, Politecnico di Milano
Chiara Monteleone Design Client Director at DOING
Antonio Grillo UX and Service Design Director at Tangity - part of NTT DATA Design Network
Lorenzo Ruggieri Expert Associate Partner, Innovation at Bain & Company, ADAPT
Silvia Barbieri Head of Brand Strategy and Founder at The Branding Letters
Anna Meroni Full Professor in Design at School of Design, Politecnico di Milano
Alessandra Canella Head of Service Design at FutureGov
Andy Polaine Designer, Coach, Trainer, Writer, Podcaster and Speaker
Pau Garcia Founding Partner at Domestic Data Streamers
Nicolas Nova Associate Professor Geneva University of Art and Design and Principal at the Near Future Laboratory
Mauro Martino Lead at IBM's Visual AI Lab
Marc Garcia Fortuny Strategic and Service Design Director at #WQOP
Gabriella Piccolo UX Researcher and Service Designer at Experientia
Elena Novati UX Researcher at Experientia

Gallery

Youtube Flickr

Testimonials

Marta Alves

Adriana Matiz

Background in International Relations, Innovation Consulting

I first discovered service design while trying to figure out why people wouldn’t use the digital marketplace I was working on. Once I realized the depth and power of the service design tools for creating and adding value to the user’s experiences, I quickly fell in love with the possibility of understanding better how service systems work and how we can improve them to deliver a better experience. Once I decided that this was the path I wanted to follow I encountered the Service Design Master at POLI.design, which caught my attention because of the way the program was structured with enough flexibility to let me explore my own interests and a practical approach to the learning process. Up until now I can say that the experience has been worthy, I have seen myself grow by learning not only the theoretical and methodological aspects of service design, but also the way in which a team of service designers can approach issues and provide solutions in a quick and practical way.

Christina Sadek

Background in Marketing, Innovation, and Telecom

As a design thinker, innovation management practitioner, and seasoned marketing professional I’m passionate about bringing to market meaningful products, services, and experiences. With this aim in mind, I’m extremely happy with my decision to pursue the Service Design Specializing Masters at POLI.design. The course has provided me with a holistic view and formal understanding of service design principles and methods while enhancing my creative problem-solving skills and level of critical reflection in business, design, and life in general. The structure fosters a deep, collaborative approach to active learning, underpinned by integrated subject matter, each project building upon the existing knowledge and concepts of the previous one. I’ve particularly benefited from high caliber lecturers from various disciplines with contrasting styles and points of view, reflective of true work situations. As paradigms shift, I always seek new ways to engage clients in the cultural transitions that help them enact relevant change and deliver on the needs of both the consumer and the business. Having the skill-set of a service designer helps me do so by transforming both user and stakeholder relationships and experiences for the better.

Events

Event
3 December 2021

Service Design Masterclasses 2022

Event
Event
1 December 2021

OPEN DAY SPECIALIZING MASTER IN SERVICE DESIGN

Event

Didactics

Training objectives

The Specializing Master in Service Design is an international training programme focused on a user-centred approach, and the development of service ideas from contextual research to prototyping.

Thanks to a proven and sound methodology that mixes theoretical knowledge with hands-on experiences that are renovated every year, and that are enriched by always new lectures on topics at the forefront, each Master edition awards a new generation of designers that soon go feeding the ranks of renown design agencies, consultancies, companies, as well as public organizations and research centers.

In order to strengthen the student’s abilities, the Master program relies on an educational model that merges the acquisition of broad and multifaceted methodological knowledge and a learning-by-doing approach through:

  • multidisciplinary modules,
  • experimental projects with real companies coordinated by international academics and professionals,
  • service prototyping.

 

The objectives of the Specializing Master are:

  • to provide the specific training required to refine the design skills of students who have already acquired experience in the design sector;
  • to enhance the basic skills of students with a background in other disciplines by furnishing them with theoretical knowledge and practical experience in service design;
  • to furnish the means necessary to enhance the professional experience of students already in employment.

Didactic Plan

The Specializing Master programme grants 60 CFU (Formative University Credits) equivalent to 60 ECTS.

The capability to manage complexity and act upon different design levels, and the capacity for creativity and vision are the main features of a service design professional.

These skills will be acquired through a highly experimental approach based on learning modules divided into lectures and design activities – called Service Design Pills, Service Design Masterclasses, Service Design Workshops – each one led by a different faculty member and focusing on a different topic.

Didactic Modules

The Master is now starting its tenth edition with a renewed program that includes more than thirty learning modules, clustered into the following categories:

– Service Design Basics & Tools
– User Research, Concept Generation And Concept Development
– Emerging Service Culture
– Service Business & Management
– Future Studies, Systems Thinking & Sustainable Design
– Human-Centered Innovation & Participatory Futures
– Emerging Technologies & Digital Services

 

The didactic path is composed by different kinds of learning modules:

Lectures: theoretical lessons aimed at providing the disciplinary background and introducing extra-disciplinary knowledge;
Service Design Pills: short design sessions aimed at putting into practice methods and tools on a simulated design challenge;
Service Design Masterclasses: advanced lectures provided by renown experts on cutting-edge topics emerging in the service design community;
Service Design Workshops: biweekly design labs that cover all the phases of the service design process, from research to prototyping, experimenting on a real brief proposed by a partner company;
Internship: 475 hours of training experience in a partner company or other companies suggested by participants.

 

Extracurricular activities

Service Design Tools

The Service Design Tools is an on-going project bridging academic research and professional practices. It’s an open collection of tools and tutorials that helps dealing with complex design challenges. Founded in 2009 by Roberta Tassi, since 2020 started an increasing involvement and participation of POLI.design (in collaboration with the Master in Service Design and the Service Innovation Academy of POLI.design – Politecnico di Milano) to further develop the platform and evolve the project, with additional content and initiatives.

The students of the Master can actively contribute to the service design tools collection by finding interesting case studies and proposing them to the platform, to support and bring new points of view on the existing collection.

 

Employment Opportunities

The Specializing Master in Service Design trains specialists in the design of services for firms and public sector organizations.

The programme’s overall objectives are to produce experts and consultants with a solid design culture, vision, and the ability to design, manage, and organize the conception and implementation of a service. It also aims to develop innovation and entrepreneurship.

On conclusion of the programme, the participants will be able to:

  • Devise systemic innovation models for services
  • Deploy theoretical skills to operate with complex system
  • Use specific service design tools and manage redesign
  • Observe & Analyse user experience to construct a user-centred vision of complex interactions
  • Manage service conception, design and development
  • Foster entrepreneurship

Numerous employment opportunities are available to graduates from the Specializing Master in Service Design.

Potential roles include:

  • service designer as a specialized consultant at a design agency;
  • service designer as a consultant or employee of public-sector organizations, research centres, enterprises and authorities;
  • service designer as a consultant or employee of private-sector organizations, research centres, companies and organizations;
  • service designer as a freelance or self-employed professional (start-up).

Admission

Requirements

The Specializing Master invites applications from candidates with a degree, master’s degree, or university-level diploma in design, architecture or engineering. Candidates may also be specialized in non-polytechnic disciplines for whom polytechnic skills can significantly enhance their prior professional training.

Selection is based on assessment of the candidate’s skills, aptitude, and experience, as well as his/her goals and expectations toward the programme. The assessment is made by the Master Board on the basis of the candidate’s:

  • academic records;
  • professional curriculum;
  • online interview.

Significant professional experience is also considered as a criterion for admission.

With regard to aptitude, the programme prioritizes highly-motivated candidates with creative and relational skills, curiosity, critical awareness, and a pragmatic mentality.

Conditional admission to the programme may be granted to:

  • students enrolled at Italian universities whose final degree examination is scheduled for a date subsequent to the beginning of the Specializing Master;
  • students with foreign degrees whose validation is not yet complete.

Admission to the Specializing Master may also be granted to students possessing Italian university diplomas or three-year degrees (awarded under the previous university regulations) or qualifications acquired in foreign countries, provided that they are accredited, submitted in the original format, translated, and certified by the Italian consular authorities in the country in which they have been awarded, and accompanied by a declaration of legal validity.

Deadlines

To take part to the selection process, the application form must be completed online within the following deadlines:

  • for Italian / foreign citizens with a qualification obtained in Italy within December 20th 2022,
  • for Extra U.E. citizens within November 20th 2022.

Price

The cost of the Specializing Master is 15.500 € (15.000 € participation fee + 500 € registration fee at Politecnico di Milano). Exempt from VAT under Article 10 of DPR 633/72.

 


 

EARLY BIRD -10%
Send your application by July 31, 2022 to take advantage of EARLY BIRD – 10% available to be applied on the registration fee.

Deadline for sending the signed contract and payment of the deposit of the participation fee: no later than August 15, 2022.

Selections will be made in chronological order of the date of receipt of the application. The initiative cannot be combined with other promotions.

Faculty

The Specializing Master programme is taught by an outstanding Italian and international faculty, belonging to Italian and foreign universities, but also drawing on the expertise of design professionals and entrepreneurs working in Italy and abroad. It is supervised by an Advisory Board whose members represent Italian and international excellence in service design and innovation.

Current edition

Master Board

Stefano Maffei Director
Beatrice Villari Co-Director
Raffaela Scognamiglio Coordinator and External Relations
Francesca Foglieni Senior Consultant
Bryan Sabin Tutor

Faculty

Lara Penin Associate Professor of Transdisciplinary Design at Parsons School of Design, The New School
Roberta Tassi Service Designer and Founder at oblo and servicedesigntools
Francesco Leoni Communication Design and PhD Student at Department of Design, Politecnico di Milano
Elisabeth Graf Lead Service Designer at Idean UK
Andrea Fischer Lead Service Designer at Idean UK
Thomas Markussen Associate professor of Social Design at SDU Design, University of Southern Denmark
Giovanni Magni Head of Data Visualization at Accurat
Paolo Lombardi Open Innovation Manager
Francesca Foglieni Service Design Expert - Consultant, Researcher and Lecturer
Rachel Inman Staff UX Design Lead at Google Maps
Belina Raffy Global Co-Creation Consultant
Ezio Manzini International Design Theorist
Daniela Selloni Service Designer, Research Fellow and Adjunct Professor at School of Design, Politecnico di Milano
Chiara Monteleone Design Client Director at DOING
Antonio Grillo UX and Service Design Director at Tangity - part of NTT DATA Design Network
Lorenzo Ruggieri Expert Associate Partner, Innovation at Bain & Company, ADAPT
Silvia Barbieri Head of Brand Strategy and Founder at The Branding Letters
Anna Meroni Full Professor in Design at School of Design, Politecnico di Milano
Alessandra Canella Head of Service Design at FutureGov
Andy Polaine Designer, Coach, Trainer, Writer, Podcaster and Speaker
Pau Garcia Founding Partner at Domestic Data Streamers
Nicolas Nova Associate Professor Geneva University of Art and Design and Principal at the Near Future Laboratory
Mauro Martino Lead at IBM's Visual AI Lab
Marc Garcia Fortuny Strategic and Service Design Director at #WQOP
Gabriella Piccolo UX Researcher and Service Designer at Experientia
Elena Novati UX Researcher at Experientia

Stay up to date on all news about the Specializing Master and visit our dedicated website

Close