Service Design
The first Specializing Master in Service Design at the Politecnico di Milano
V Edition
October 10, 2017


The structure and the economy of our society have changed a lot in the last decade, accompanied by a substantial technological empowerment. During our daily life we increasingly get in touch with a huge variety of service interfaces that allow us to perform many activities. These experiences and performances need to be designed. This requires both firms and public-sector organizations to update and extend their design, production, and distribution skills.
The Specializing Master in Service Design was deliberately created in response to the growing demand for specific professionals able to handle the complexity of designing a service. To reach this purpose, the Specializing Master programme integrates general theory with methodology and hands-on experience aimed at the creation of systemic, complex solutions that blend material and immaterial components.
Stefano Maffei
Starting date: October 10, 2017
Didactics: from October 2017 to April 2018
Internship: from April to September 2018
Ending date: September 2018
Through, Politecnico di Milano devotes a specialized upper-level training programme to Service Design.
The Master in Service Design is an international training programme – taught entirely in English – focused on the user-centered approach and the development of service ideas from contextual research to prototyping.
The overall idea behind the Master stems from the awareness of the profound changes that have occurred in the development and delivery of service-products by companies and public-sector organizations, and their radical impacts on professional skills and corporate capabilities.
It is thus essential to train professionals who can build and manage new physical and virtual patterns of service experience and interaction.
The complexity of conceiving, producing, and delivering a service requires innovation culture, creative thinking, and cultural exchange.
In order to strengthen the student's ability, the Master program relies on an education model that merges a broad and multifaceted skill set and methodological knowledge through:
  • multidisciplinary modules
  • experimental projects with real companies coordinated by international academics and professionals
  • service prototyping and learning-by-doing

The Specializing Master in Service Design trains specialists in the design of services for businesses and public-sector organizations.

The programme’s overall objectives are to produce experts and consultants with a design culture, vision, and the abilities to design, manage, and organize the conception and implementation of a service; to build specific skills, and to develop innovation and entrepreneurship.

On conclusion of the programme, the participants will be able to:

Devise systemic innovation models for services

Foster self-entrepreneurship

Deploy theoretical skills to operate within complex system

Use specific service design tools and manage redesign

Observe & Analyse user experience to construct a user-centred vision of complex interaction

Manage service conception, design and development

Numerous employment opportunities are available to graduates from the Service Design Specializing Master. Potential roles are the following:
  • service designer as a specialist consultant at a design agency;
  • service designer as a consultant or employee of public-sector organizations, research centres, enterprises and authorities;
  • service designer as a consultant or employee of private-sector organizations, research centres, companies and organizations;
  • service designer as a self-employed professional (start-upper).

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