The Master examines the variables essential of a Licensing project, examining the increasingly stringent relationships with the activities of Brand Extension, Contract and Merchandising. Today’s areas and activities are interconnected with a common goal: to seek business growth through the enhancement of the brand in all sectors and product sectors.
The proposed training consists of 4 modules which enable students to grasp the necessary issues in order to to engage in the profession of Licensing Manager through the study of information related to the contexts of strategy, planning, communication and distribution. The didactic approach is of an innovative and interactive nature, as it deals with the themes dealt with in a synergic and transversal way, and correlates them with each other through a sort of “direction”.
The student will have the opportunity to link different subjects together, putting into practice the different areas of creativity with the partner companies. The training topics are crossed among them: Construction of Value: Merchandising, Brand-Extension, Licensing, Brand-Protection; Licensing Project: Marketing, Strategy, Communication, Distribution; Creative Process: Project Architecture, Design, Production, Service.
Traditional lessons alternate with case discussions, meetings with exponents of the business world, exercises and application works: Company Visit: field activities to enhance the skills acquired in the field; Project Work: brand-extension project commissioned by partner companies; Business Game: simulation game in which to experiment strategic skills and collaborative spirit.
The Specializing Master provides the tools to be able to express itself in the field of work, right away, at good professional levels. Students can study the synergistic roles that the marketing and creative sectors of the company perform in the implementation of the most suitable strategies to conceive new types of products and services. In particular, in the concept of Brand-Extension, we will discuss how the project develops, from strategy and organization, to the design and planning of goods to be placed on the market.
New values for design
Legal Licensing for design
Strategy for design
Marketing for design
Trend-spotter for design
Thinking for design 1
Communication for design
Finance for design
Empowerment & Career management
Brand extension for design
Thinking for design 2
Business English for design
Final Thesis Preparation
The Master provides the tools to be able to express itself in the field of work, right away, at good professional levels. Students can study the synergistic roles that the marketing and creative sectors of the company perform in the implementation of the most suitable strategies to conceive new types of products and services. In particular, in the concept of Brand-Extension, we will discuss how the project develops, from strategy and organization, to the design and planning of goods to be placed on the market.
The Specializing Master is aimed at:
Graduates, with a three-year or specialized degree, and Graduates from schools of design, engineering, architecture, economics and commerce, marketing and communication;
Graduates and graduates with professional experience of less than three years also in the field not specifically Licensing.
For admission purposes, the profile of candidates not attributable to these categories can be assessed by management.
To take part to the selection process, the application form must be completed online within the following deadlines:
for Italian / foreign citizens with a qualification obtained in Italy within October 18th, 2021;
for Extra U.E. citizens within September 18th, 2021.
The Specializing Master costs € 12.000 (€ 11,500 cost of the Master + € 500 of enrollment at the Politecnico di Milano) EXCEPT VAT ART. 10 of Presidential Decree 633/72.
For Politecnico di Milano students, the specializing master costs € 10.500
Per gli studenti laureati al Politecnico di Milano il costo totale del corso è pari a € 10.500,00 suddiviso in:
Tassa di iscrizione al Politecnico di Milano € 500,00 per allievo;
Quota di partecipazione al Master, pari a € 10.000,00 per allievo.
SPECIAL CONDITION 10%
8 September 2021
Partecipa alle selezioni del Master inviando la tua candidatura e iscriviti al Master con una riduzione del 10%!
Deadline per inviare i documenti e partecipare ai colloqui di selezione: 8 settembre 2021 Deadline per effettuare il versamento della retta di frequenza: 13 settembre 2021
Grand Show - September 15, 2021
Take part to the next Grand Show, in which we will live the experience of the Nomad Master and, thanks to a mix of interventions, we will tell what past students are doing and present the modules.
• September 15, 2021 at the show room of Sergio Rossi, with time to be defined
The events are organized by the Specializing Master in Brand Extension – Licensing Strategies: from Design to Business, the first nomad-master of the Politecnico di Milano and managed by POLI.design to enter as protagonists in the brand extension business with strategic marketing and design skills.
Registrations will be considered in chronological order and the first 15 people will have the opportunity to live the experience! Hurry up and register for the first date!
Other members can follow the event in telematic mode.
Request information about: Master "Brand Extension"