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  • Business Design
Master / III edition

Brand Extension

Licensing Strategies: from Design to Business

The first nomad-master to enter as protagonists in the brand extension business with strategic marketing and design skills.

Price
12.000,00 €
Duration
17 Nov. 2021 - 31 Dec. 2022
Language
  • Italian
Available seats
20
Reductions
Agevolazioni
Grand Show - September 15, 2021

Course

The Master examines the variables essential of a Licensing project, examining the increasingly stringent relationships with the activities of Brand Extension, Contract and Merchandising. Today’s areas and activities are interconnected with a common goal: to seek business growth through the enhancement of the brand in all sectors and product sectors.

The proposed training consists of 4 modules which enable students to grasp the necessary issues in order to to engage in the profession of Licensing Manager through the study of information related to the contexts of strategy, planning, communication and distribution. The didactic approach is of an innovative and interactive nature, as it deals with the themes dealt with in a synergic and transversal way, and correlates them with each other through a sort of “direction”.

The student will have the opportunity to link different subjects together, putting into practice the different areas of creativity with the partner companies. The training topics are crossed among them: Construction of Value: Merchandising, Brand-Extension, Licensing, Brand-Protection; Licensing Project: Marketing, Strategy, Communication, Distribution; Creative Process: Project Architecture, Design, Production, Service.

Traditional lessons alternate with case discussions, meetings with exponents of the business world, exercises and application works: Company Visit: field activities to enhance the skills acquired in the field; Project Work: brand-extension project commissioned by partner companies; Business Game: simulation game in which to experiment strategic skills and collaborative spirit.

Faculty



Faculty

Marco Turinetto Director
Patrizia Beltrami Vice Director

Testimonals

Didactics

Training objectives

The Specializing Master provides the tools to be able to express itself in the field of work, right away, at good professional levels. Students can study the synergistic roles that the marketing and creative sectors of the company perform in the implementation of the most suitable strategies to conceive new types of products and services. In particular, in the concept of Brand-Extension, we will discuss how the project develops, from strategy and organization, to the design and planning of goods to be placed on the market.

Didactic Plan

Modules are:
  • Warm-up
  • New values for design
  • Legal Licensing for design
  • Strategy for design
  • Grand Tour
  • Marketing for design
  • Trend-spotter for design
  • Thinking for design 1
  • Communication for design
  • Finance for design
  • Empowerment & Career management
  • Brand extension for design
  • Thinking for design 2
  • Business English for design

 

  • Final Thesis Preparation
  • Curricular Internship
  • Professionalizing project

Employment Opportunities

The Master provides the tools to be able to express itself in the field of work, right away, at good professional levels. Students can study the synergistic roles that the marketing and creative sectors of the company perform in the implementation of the most suitable strategies to conceive new types of products and services. In particular, in the concept of Brand-Extension, we will discuss how the project develops, from strategy and organization, to the design and planning of goods to be placed on the market.

Admission

Requirements

The Specializing Master is aimed at:
Graduates, with a three-year or specialized degree, and Graduates from schools of design, engineering, architecture, economics and commerce, marketing and communication;
Graduates and graduates with professional experience of less than three years also in the field not specifically Licensing.
For admission purposes, the profile of candidates not attributable to these categories can be assessed by management.

Deadlines

To take part to the selection process, the application form must be completed online within the following deadlines:

  • for Italian / foreign citizens with a qualification obtained in Italy within October 18th, 2021;
  • for Extra U.E. citizens within September 18th, 2021.

Price

The Specializing Master costs € 12.000 (€ 11,500 cost of the Master + € 500 of enrollment at the Politecnico di Milano) EXCEPT VAT ART. 10 of Presidential Decree 633/72.

For Politecnico di Milano students, the specializing master costs € 10.500 

Faculty

Current edition

Faculty

Marco Turinetto Director
Patrizia Beltrami Vice Director

Partners

Past editions

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