At Villa Mozart and Showroom Newform the events of the Specializing Master in Brand Extension with Giampiero Bodino and Riccardo Sciutto

Intervention 1 – Dialogue with a 360° creative artist
Giampiero Bodino: designer, painter, artist and photographer
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October 21, 2021
Villa Mozart
11 am – 1 pm

The event has focused on the following themes:

• How the creative idea leads to an economically sustainable project
• The key arguments to “convince” the top management to support a creative project
• How to mix the fact of being a personal brand, an international designer and the member of a board of the Richemont Group
• The transition to the art world
• What are the elements that stimulate your creativity

Here the presentation:

Intervention 2 – Dialogue with a visionary manager
Riccardo Sciutto: managerial creativity, curiosity, enthusiasm, professionalism
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28 october 2021
Newform Showroom
11 am – 1 pm

The second event has covered:

• The process of building a collection in Sergio Rossi, from the creative idea to the finished product
• The virtual collection
• The valorization of Sergio Rossi’s archive
• The investment in young designers
• The value of sustainability and territoriality

Here the presentation: