POLI.design meets Watts Water Technologies Emea B.V.
The purpose of the collaboration was to develop a strategic design project, aimed at defining the guidelines for the design of existing and future business products.
Starting from the analysis of the current communication, ecosystem of values (Aerco, Bar, Blackteknigas, Blucher, Microflex, Socla, Valpes, Watts) and products’ catalogue, have been defined some invariant elements, which would have characterised the products of the group, as well as possible variable elements, which would have been distinctive features for the various brands.
This has been synthesized in an original Design DNA and in some suggestions regarding the definition of a specific Design Language.
The activities involved the design of the Future Products Design Guidelines, with the consequent strategic positioning / repositioning of the company and of its products and systems.