DIGITAL OPEN DAYS // OCTOBER 12 and 13, 2022
The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.
The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to the design, and the analyses and studies related to the world of marketing and business management.
Teaching is provided in collaboration with 24ORE Business School.
Attendance in the activities covered by the Master is compulsory for at least 75% of the course activities.
Aim of the Specializing Master is to train key figures able to mediate instances of management and corporate marketing with the needs of products, spaces and services characterized by high or very high quality of design.
The course is structured by thematic areas, each of which is managed by a faculty made up of professors from the Politecnico di Milano, experts from businesses and studios and other universities.
During the Specializing Master is provided a internship.
Verification tests and a final exam are scheduled. The final exam consists in the presentation and discussion of an essay realized during the Specializing Master.
The program is divided into the following teaching and teaching activities divided into four units:
The warm-up module will introduce students to the culture of Design, proposing a synthesis of the current scenarios and the reference context, providing the basic tools for understanding and studying the history of Design and Fashion and to support them in their interpretation of the latest trends.
UNIT 1 – THE PILLARS OF DESIGN
The first unit will analyze the main case studies of the best contemporary design for the luxury sector. The most recent theories underlying the contemporary developments of the Design and Fashion system in Europe will also be analyzed, with practical examples of the main innovations of the discipline.
UNIT 2 – PRODUCT AND BRAND DESIGN
The second module will investigate not only the most important and iconic products of contemporary luxury, but also the contribution offered by design during the planning or redesign of a brand itself.
UNIT 3 – COMMUNICATION VALUES
Communication is today undoubtedly one of the main areas of interest of Design: the object of this study will therefore not only be a coordinated image, not only communication through new digital channels and creativity at the service of online marketing, but also the basic tools for a sociology of consumption and for the development of a small autonomous project in the field of communication for luxury under the supervision of the teachers of the Politecnico.
UNIT 4 – RETAIL AND BRAND EXPERIENCE
The last unit will be entirely dedicated to the potential offered by design in the commercial and experiential sectors for the luxury segment, with attention also to new forms of luxury, now expressed through new products and services for new consumers. In addition to the theoretical introduction to the themes of buying, visual merchandising and events, students will also be offered practical activities with targeted visits and design modules, to facilitate a better understanding of the development dynamics of creative processes and allow students a view behind the fifth.
The Master also includes 200 specific hours dedicated to the “Luxury Management” area, which will explore the themes of luxury marketing, CRM, licensing and pricing (in collaboration with 24Ore Business School), without neglecting the sociological and brand image aspects.
Upon completion, students earn a Politecnico di Milano first-level Specializing Master in “PREMIUM DESIGN MANAGEMENT”.
The Specializing Master grants 60 CFU, equivalent to 60 ECTS.
Employment opportunities are mainly in the luxury sector which has multiple areas not affected by any crisis, in addition to opportunities in the area of services and of planning and management of events and exhibitions. There are also prospects in the areas of design and strategic marketing.
The Specializing Master is open to candidates who have a Bachelor or a Master of Science in Economy, Engineering Management, Architecture, Industrial Design (or equivalent qualifications under the law), or in other disciplines where the Master course is complementary to the candidate’s previous experiences. The Board reserves the right to select and admit graduates or applicants with a university degree from other universities, on condition that those academic qualifications are compatible with the Specializing Master’s subjects and/or applicants with a curriculum vitae that is coherent with the Specialising Master. For foreign applicants, the Master is open to students holding equivalent qualifications.
To take part to the selection process, the application form must be completed online within the following deadlines:
The total cost of the Premium Design Management course, based in Milano, is equal to € 12.500,00 VAT-FREE ART. 10 DPR 633/72.
The cost is divided into:
1 PARTIAL EXEMPTION -25% | Gianluca Spina
Send your application by 17 May 2022 to request thepartial exemption named after Gianluca Spina -25% to be applied to your registration fee.
17 May 2022
Named after Gianluca Spina, who was the Dean of the MIP Graduate School of Business and Full Professor in Business Management and Supply Chain Management at the Department of Management Economics and Industrial Engineering of Politecnico di Milano, this partial exemption for the participation in the 1st Level Specializing Master in Premium Design Management, 2022/2023 of Politecnico di Milano by POLI.design.
Under the terms of this regulation, POLI.design scrl grants n. 1 (one) partial exemptions of 25% to candidates applying for the First Level Specializing Master in PREMIUM DESIGN MANAGEMENT, 2022/2023.
HOW TO APPLY FOR A PARTIAL EXEMPTION
To request one partial exemption, candidates must submit the application to the Specializing Master within the deadlines set by the present regulations and submit a formal written request for a partial exemption to the following address: email@example.com no later than 17/05/2022 – 11.59 p.m. (GMT +1 – Italian time zone).
DEADLINES FOR INFORMING CANDIDATES OF PARTIAL EXEMPTIONS
Candidates will be selected chronologically in the order applications are received, until all places have been filled.
Partial exemptions will be assigned during the selection and admission process to the Specializing Master, and before the start date of the course.
The deadline for submitting requests for partial exemption is 17/05/2022 – 11.59 p.m. (GMT +1 – Italian time zone).
Only the beneficiary of the partial exemption will be notified by e-mail within 26/05/2022.
The beneficiary of partial exemptions must confirm their acceptance and enrolment in the Specializing Master by providing the down payment and the private agreement before 08/06/2022; failing to do so will result in immediate forfeiture of the partial exemption.
Enrolment in the Specializing Master is confirmed when the down payment is received by POLI.design and the private agreement is signed.
The initiative is valid until 17/05/2022 – 11.59 p.m. (GMT +1 – Italian time zone).