POLI.design for Italian Chamber of Commerce in Mexico

On July 4^th, 5^th and 11^th, POLI.design and the Italian Chamber of Commerce in Mexico will hold three Masterclasses linked to the Masters in Sensorial Surface Design, Design for Food and Premium Design Management, respectively.

Thanks to the involvement of POLI.design Specializing Masters Scientific Directors, who will give the lectures in English, the three Masterclasses will be a unique occasion to explore and analyse some of the most crucial themes related to the Design World, which are extensively covered in our academic paths.

The project stems from the desire to bring the Mexican world closer to Made in Italy Design and encourage international students to pursuit their university and post-graduate careers in Italian universities, which are among the most renowned in the world in the field of fashion and design, enhancing academic exchanges, as well as cultural encounters.

Sensorial Surface Design

Prof. Cristina Boeri

During the first Masterclass, held by Professor Cristina Boeri, Co-Director of the Specializing Master in Sensorial Surface Design of Politecnico di Milano managed by POLI.design, you will have the chance to explore the emotional identity of furniture products and interiors, starting from the functional and sensory qualities of surfaces. Colours and materials become a coherent language, able to modify the object and enhance its aesthetics and intrinsic features.

Design for Food

Prof. Francesco Bombardi

During the second Masterclass, held by Professor Francesco Bombardi, Co-Director of the Specializing Master in Design for Food of Politecnico di Milano managed by POLI.design, you will have the chance to explore sociological and anthropological factors related to the food product-service system. Furthermore, you will get an overview of the design skills necessary to master and understand today’s food culture, within the domains of humanities, gastronomic sciences, engineering and food technology.

Premium Design Management

Prof. Lorenzo Morganti

During the third Masterclass, held by Professor Lorenzo Morganti, Co-Director of the Specializing Master in Premium Design Management of Politecnico di Milano managed by POLI.design, you will have the chance to explore possible solutions to create a dialogue between luxury goods and the hot topic of sustainability. With the increase of social awareness of the environmental and community impact that luxury brands have on the world, it is crucial to understand how the market can adhere to the new societal needs. Starting from an interesting case study, you will find out how brands are taking up the challenge of global sustainability.