User Experience Design (UX)

Course

The course aims to train professionals of the User Experience who are autonomously able to design the Information Architecture and the interface of the new digital services starting from the requirements provided by the Customer and using the specific methodologies and tools of the discipline, working both in team that individually within a business context or self-employment.

The course includes 4 didactic modules including the final presentation of the works. It provides a daily commitment of 8 hours for a total of 11 days. To allow the attendance also to people who are already working, the formula has been chosen that includes lessons and exercise activities on Friday and Saturday. Frontal and tutorial modules are provided. The exercises will be managed on real cases with the involvement of companies and professionals who will guide the participants in a context as close as possible to the working and professional reality.

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Some numbers

12

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Didactics

Frequency

Attendance at the course is mandatory for 75%.

Calendar

Training objectives

The Course aims to:

• Provide the theoretical basis and good practices on the basis of which make the best choices in the design phase;
• Equip students with practical tools, introducing the most used software at a professional level;
• Transfer a Polytechnical methodology with which address the User Experience Design in its entirety, from the phase of problem setting up to that of verification.

Didactic Plan

The course has a duration of 88 hours, for a total of 11 days including the final presentation of the work.

Classes will take place on Fridays and Saturdays from 9.30 am to 6.30 pm.

The course will be held in presence with the exception of the days of 22 and 23, 29 and 30 September 2023 and 21 October 2023, which will be held in telematic mode.

 

Didactic Modules

The course includes 4 didactic modules including the final presentation of the works.

Module 1 – UX Values

User Experience principles, good practices and trends.
Introduction to Service Design.
Product development models: Design Thinking, Lean, Agile, Sprint.
Principles of cognitive psychology.
The technological scenario.

Module 2 – UX Metadesign

Interaction Design tools and methods:
User Story, Use Case, Information Architecture, Wireframing and Prototyping.

Module 4 – UX Follow-up

Strumenti e metodi per misurare la UX:
Conversion Rate Optimization e Usability Test.
Dalla UX alla UI: buone pratiche per trasferire le specifiche di progetto.

UX Talk

Meetings with professionals and big companies in the sector to deepen hot topics and case studies.

Project Work

In addition to the lectures, the development of a project is planned starting from a real case commissioned by a company: the activity is conducted in a group for the duration of the course and aims to strengthen learning with a hands-on approachfollowed by a team of teachers and tutors.

Title Released

At the end of the course will be awarded and Open Badge in the User Experience Design Course.

Employment Opportunities

The figure of the UXD represents one of the most requested professions in the digital sector, in the face of a university offer that so far has provided basic skills, but without transferring the specialized preparation that the market requires.

UXD can work for agencies, start-ups, companies or as a freelancer.
The application areas are multiple, potentially applicable to all sectors (financial, editorial, sports, fashion …), digital formats (community, e-commerce, configurators, corporate sites …) and are in further expansion, thanks to increase in formats and devices (not least the wearable trend, on the wave of the Internet of Things).

Admission

Requirements

The course is aimed at

• candidates with a high school diploma or degree in Design, Architecture or Engineering, or in humanistic disciplines, such as Economics and Communication Sciences, to whom it is intended to provide a significant integration of a polytechnic matrix to their previous professional preparation;
• agency, company or freelance professionals such as Clients, Project Managers, Digital Strategists, Accounts and Art Directors who wish to acquire more vertical skills with respect to User Experience issues;

Candidates should preferably be familiar with the main Internet-related issues (web browsers, open source tools, use of social media) and with word processing, calculation and/or vector and raster image production programmes.

Admission to the course is subject to a telephone interview with the Course Director in order to assess the incoming skills in relation to the outgoing skills.

In order to be admitted to the selections, candidates must register on the course page on the POLI.design website and proceed to send their application.

Deadlines

Deadline for application: August 21, 2023.

Price

The total cost of the course is € 2,500.00 + VAT 22% for each student. This sum will be paid in a single instalment upon signing the private agreement.

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Partial Exemptions for Companies
For companies enrolling two or more employees, the cost will be:

• €2,500.00 + VAT for the first employee
• €2,300.00 + VAT for the second employee
• €2,100.00 for the third and more employees

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Partial Exemption for Companies:

• € 2.000,00 + VAT for the first employee
• € 1.800,00 + VAT for the second employee
• € 1.600,00 for the third or subsequent employees

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Partial Exemption for specialized services suppliers
For POLI.design suppliers the cost will be €2,000.00 + VAT

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Enrollment in User Experience Design (UX) Course and User Interface Design (UI) Course
For those who enroll in both the Advanced Training Course in UI Design (2nd edition) and Advanced Training Course in User Experience Design (15th edition) the total cost is € 4,000.00 + VAT 22%.

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POLI.design offers the community of Politecnico di Milano a 50% discount to be applied to the participation fee for a I and II level Specializing Master or Higher Education Course / Post Graduate Program / Continuing Education Course which POLI.design manages and provides. The discount is for internal staff (i.e., structured teachers and technical and administrative staff) with active contracts at Politecnico di Milano and members of their household.

HOW IT WORKS:

To benefit from the discount you will need to:

• send the selection application to the chosen course with the relevant required documents;
• successfully pass the selections;
• send a copy of the applicant’s family status.

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