EARLY BIRD 10% to enroll in our Specializing Masters starting in autumn 2021 and spring 2022
Design compelling and multi-platform user experiences
The course aims to train professionals of the User Experience who are autonomously able to design the Information Architecture and the interface of the new digital services starting from the requirements provided by the Customer and using the specific methodologies and tools of the discipline, working both in team that individually within a business context or self-employment.
The course includes 4 didactic modules including the final presentation of the works. It provides a daily commitment of 8 hours for a total of 11 days. To allow the attendance also to people who are already working, the formula has been chosen that includes lessons and exercise activities on Friday and Saturday. Frontal and tutorial modules are provided. The exercises will be managed on real cases with the involvement of companies and professionals who will guide the participants in a context as close as possible to the working and professional reality
With this course I was interested in updating my skills, starting from ergonomics and anthropology, measuring myself with the new orientations of these disciplines towards the digital world.
I chose to participate in this course because coming from marketing I found myself more than once communicating with professionals from the UX, design and planning fields, and I wanted to find a point of dialogue and common convergence.
I deal with developing software solutions to support clinical activities in the field of telemedicine. The course allowed me to learn the basic notions of User Experience design which I will then have the opportunity to deepen and insert into daily working practice.
The course represented a moment of strong professional and human growth: it was interesting because we had the opportunity to work in a heterogeneous group on a real project, developed together, to then arrive at a concrete result, despite the different backgrounds of the participants.
I decided to attend the course to broaden my horizons from the design to the development phase. In particular, it helped me to focus on the first part, through the research and analysis phases to define the communication architecture and the flow of the user experience.
I am very satisfied with this course: it was very useful because not having a background as a designer (I have a degree in geology) it filled many methodological gaps.
After graduating from the Milan Polytechnic, I moved abroad and currently work in Zurich. This course helped me a lot to complete my professional profile and to develop a new network of collaborations in Italy.
After graduating in economics and marketing at Bocconi, I have been working at IBM for more than a year and increasingly in our projects it is important to have a user-centric approach, to be able to manage a user experience project alongside a team of developers and analysts. This course was very useful because it gave me the fundamental tools and project guidelines through a clear and effective methodology.
After studying graphics and art direction, I specialized in interface design and I realized that to create one correctly, one must first understand who uses it and their needs. For this reason, the course was fundamental and will be the first in a series of in-depth studies in this direction.
I wanted to take this course to be able to create graphics that are more aware of the needs of a user while using an interface. It was a very stimulating experience because I came into contact with a working method that allowed me to understand the importance of the user’s role in graphic design.
Attendance at the course is mandatory for 75%.
The Course aims to:
The course includes 4 didactic modules including the final presentation of the works.
Module 1 – UX Values
User Experience principles, good practices and trends.
Introduction to Service Design.
Product development models: Design Thinking, Lean, Agile, Sprint.
Principles of cognitive psychology.
The technological scenario.
Module 2 – UX Metadesign
Interaction Design tools and methods:
User Story, Use Case, Information Architecture, Wireframing and Prototyping.
Module 4 – UX Follow-up
Strumenti e metodi per misurare la UX:
Conversion Rate Optimization e Usability Test.
Dalla UX alla UI: buone pratiche per trasferire le specifiche di progetto.
Meetings with professionals and big companies in the sector to deepen hot topics and case studies.
In addition to the lectures, the development of a project is planned starting from a real case commissioned by a company: the activity is conducted in a group for the duration of the course and aims to strengthen learning with a hands-on approachfollowed by a team of teachers and tutors.
At the end of the course will be awarded a certificate of participation in the User Experience Design Course and Open Badge by POLI.design.
The figure of the UXD represents one of the most requested professions in the digital sector, in the face of a university offer that so far has provided basic skills, but without transferring the specialized preparation that the market requires.
UXD can work for agencies, start-ups, companies or as a freelancer.
The application areas are multiple, potentially applicable to all sectors (financial, editorial, sports, fashion …), digital formats (community, e-commerce, configurators, corporate sites …) and are in further expansion, thanks to increase in formats and devices (not least the wearable trend, on the wave of the Internet of Things).
The course is aimed at: recent graduates with a high school diploma or a degree in Design, Architecture or Engineering, or in humanities, such as Economics and Communication Sciences, to whom it intends to provide a significant integration of a polytechnic matrix to previous professional preparation; agency professionals, companies or freelancers such as Clients, Project Managers, Digital Strategists, Account and Art Directors who intend to acquire more vertical skills with respect to User Experience issues. It is preferable that candidates already have familiarity with the main issues related to the Internet (browsers, open source tools, use of social media) and with word processing, calculation and / or production of vector and raster images.
The total cost of the course is € 2.000,00 + VAT 22% for each student. This sum will be paid in a single solution to the signing of the private writing.
POLI.design reserves the right not to activate the Course in the event that an adequate number of members has not been reached, or if the necessary educational, logistical and administrative support requirements are not met for any reason.