Presentation of the new Higher Education Course in Brand and Retail Experience Design

On November 3rd, 2021 at Eataly, the presentation meeting of the new Higher Education Course in Brand and Retail Experience Design, managed by POLI.design, was held. The course aims at transferring knowledge, tools and methodologies of experience design as unique skills and in their logic of integration with other complementary disciplines.

The event has become an opportunity for discussion on the updating of skills and methodologies for brand, distribution, entertainment and service companies. After the introduction by the chairman and Scientific Director of the course Cabirio Cautela, Technical Director Carlo Meo presented the course’s objectives, motivations and teaching content.

In a logic of cross-interviewing, the two journalists Rossella De Stefano, Director of Bargiornale and Marina Bassi, Editor-in-Chief of Gdoweek and Mark Up, explored the theme for the relative competencies (retail vs. brand) with two companies represented by Marco d’Amico of Dimar (Selex) and Michele Cannone, Lavazza Global Brand Director Away from Home.

Below, the video of the event.