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Smart Label 2025: The Winners

Projects that stood out for innovation and sustainability in the Ho.Re.Ca. sector. The best products and services selected from the 107 candidates of the 2025 edition.

In the Ho.Re.Ca. sector, product and service innovation has become a key driver of resilience and growth. Guiding this evolution are values such as efficiency, originality, and sustainability — the same principles at the core of the Smart Label, Host Innovation Award, promoted by HostMilano and Fiera Milano, in collaboration with POLI.design and under the patronage of ADI – Associazione per il Disegno Industriale. With an international reach, the award attracted 107 applications that distinguished themselves for functionality, product performance effectiveness, service usability, innovative uses and technologies, and benefits for users. The following projects were selected in the three categories “Smart Label”, “Innovation Smart Label” and “Green Smart Label”.

 

SMART Label

“SERVICE ON TIME by ARI.O” by Angelo Po Grandi Cucine SPA con Socio Unico, “BibeCoffee Telemetry” by Bibe Coffee Ltd, “SEA.IQ PLUS” by Cimbria Srl, “Connect by Flexeserve” by Flexeserve, “Getinge M6” by Getinge Storkök AB, “I-RedBox” by Gi.Metal Srl, “Fridom Cube Freestanding” by Indel B SpA, “KERA” by KRUPPS srl, “Coffee Machine” by La Doria Machine srl, “Akiko” by Mesa Ceramics LDA, “Grinder Cleaning Tablets” by New Star Holding LLC, “Steelite Distinction Morella” by Steelite International LTD, “EasyButter Pro” by DOERR (Thomas Dörr GmbH & Co. KG Kitchensolutions), “Titan – Portable Electronic Decanter Chiller” by VIVANT (ATEK TECHNOLOGY CORPORATION), and “Minipresso GR2” by Wacaco Company Limited.

 

Innovation SMART Label

“MyFoodOffice – Your Digital Bakery Platform” by MyFoodOffice (Foodsoft AS), “DiChef” by Things5 (VISUP Srl), and “Herbpress” by Wilden Herbals (WILDEN Srl).

 

Green SMART Label

“GS 1000-DPF” by Environmental Products and Services Ltd, “UNIT” by EPTA SpA, “Heko” by HRC INDUSTRIES SRL, “SMART NFC” by Furniture Labware spa, “eRoc” by Modular Professional Srl, “Principessa” by Motor Power Company Srl, and “PURA Glasswasher 400×400 with Integrated Reverse Osmosis System” by Smeg S.p.a.

 

A special thanks goes to the jury of this edition: Venanzio Arquilla (Associate Professor at Politecnico di Milano, School of Design and POLI.design), Giselle Chajin (Service Design Director at Tangity, part of NTT Data), Matteo O. Ingaramo (Associate Professor at Politecnico di Milano, School of Design and POLI.design), Markus Orthey (Braun Design Director), and Vu Duy Phong (Chief Design Director, De`Longhi Group)

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